This year, some record figures were expected, and finally, that was the case. According to the data published by Criteo , in Spain there was an increase of 495% in sales during Black Friday with respect to the average for October, and it is in fifth place behind Norway, Poland, Canada and Brazil.
The ecommerce is one of the main responsible for these figures, something that directly impacts the logistics activity and that for SEUR has resulted in an increase in production, managing to manage more than two and a half million shipments during that week . which means 10% more than the previous year. On Tuesday, November 27 was the busiest day with a peak of half a million shipments made.
The national destinations that have received most of these expeditions have been Madrid, Valencia and Barcelona , although it is also worth mentioning Seville, Alicante and Malaga. In addition, there has been an increase in international shipments, representing 17% of the total and whose main destinations have been France, Germany and Italy.
To face these volumes, the company has made a strong investment in strengthening its structures, starting with the addition of 2,500 more professionals to its workforce . Also its fleet has been expanded by 1,700 vehicles at this time, as well as the capacity of its logistics centers, in more than 6,400m2. In addition, in Madrid, Barcelona and Valencia, the company strengthened its SEUR Now service, with which it makes deliveries in one or two hours, increasing the staff dedicated to this solution by 40%.
This year, in addition, we have detected the growth of a trend that in Europe already has a great reception: points of convenience. SEUR has managed more than one hundred thousand deliveries in its network of Pickup points . The convenience and flexibility of schedules of these points makes more and more consumers choose this option for their online purchases.
But this campaign does not end with deliveries, but the returns will also increase considerably due to purchases that consumers decide not to stay for various reasons. In 2017 fashion accounted for between 8% and 12% of returns, while in footwear they reached 15%. Technology ranked second, receiving between 5% and 7% of the products that consumers wanted to return, finally, the rest of sectors in total represented between 3% and 5%.